LEARN.
About Mentor Learn Read Partner Community
§ Courses & Cohorts

THE
playbook.
UNLOCKED.

For operators who want the frameworks without the 1-on-1 price tag. Structured. Self-paced. Or cohort-based. Your call.

§ 01 — Cohort now open

LIVE PROGRAMS,
by season.

COHORT · 6 WEEKS · LIVE

THE BRAND engine

Build a brand that outlasts the algorithm. How to find your voice, engineer your positioning, and design a content system that scales without burning you out.

  • Weekly live sessions with me
  • The full Trifid content SOP
  • Brand voice workshop (1-on-1 review)
  • Private cohort WhatsApp room
  • Lifetime access to recordings + updates
● NEXT COHORT · FEB 2026 Join waitlist →
COHORT · 8 WEEKS · LIVE

AGENCY operator

How I took Trifid from three people to 200+ across six countries. Hiring, pricing, ops, client management, and the systems that let me stop being the bottleneck.

  • Weekly 2-hour live sessions
  • Every Trifid internal SOP + template
  • Hiring scorecards + pitch templates
  • Office hours with Trifid department heads
  • Direct Q&A access to me throughout
● NEXT COHORT · MAR 2026 Join waitlist →
§ 02 — Self-paced

LEARN ON
your own clock.

COURSE · 12 MODULES · ON-DEMAND

CONTENT THAT converts

The exact content system we run at Trifid across 10+ handles. From hook to CTA. How to think in formats, not posts. Why "engagement" is a vanity trap and what to chase instead.

  • 12 video modules (~6 hours)
  • Content pillars framework
  • 30+ hook templates
  • 90-day content calendar
  • Real examples from Trifid campaigns
● AVAILABLE NOW Enroll →
COURSE · 8 MODULES · ON-DEMAND

PERSONAL BRAND from zero

For the operator with something to say and no audience yet. Naming, positioning, pillars, first 90 days of content, and how to get your first 10,000 real followers without gimmicks.

  • 8 video modules (~4 hours)
  • Positioning canvas + worksheets
  • Content engine setup guide
  • Audience acquisition playbook
  • Lifetime access + updates
● AVAILABLE NOW Enroll →
COURSE · 6 MODULES · ON-DEMAND

BRAND DEALS, the real way

How to turn your audience into a business. Pricing, pitching, negotiating, and delivering brand partnerships that compound. From an agency that's closed 1,000+ of them.

  • 6 video modules (~3 hours)
  • Rate card templates
  • Pitch deck library
  • Contract & negotiation scripts
  • Annual refresh included
● DROPPING Q2 · 2026 Notify me →
COURSE · 4 MODULES · ON-DEMAND

HIRING young talent

How we built a 200-person team with an average age of 23. Where I find people, how I screen them, how I onboard them, and why most agencies are hiring the wrong way.

  • 4 video modules (~2 hours)
  • Hiring scorecard (actual Trifid template)
  • Interview scripts & case exercises
  • 90-day onboarding playbook
  • Salary benchmarks for MENA markets
● DROPPING Q3 · 2026 Notify me →
"A course won't make you an operator.
But the right course, taken seriously,
saves you four years of wrong turns."
— Mahdi Shafiei
§ 03 — All-access

EVERYTHING.
one pass.

THE FULL VAULT

Every self-paced course I've made. Every new course for the next 12 months. Every template and SOP I release. Access to the private members-only newsletter.

One annual membership. No course-by-course buying. No upsells.

Join the Vault
Before you buy anything

GET THE FREE
newsletter first.

Most of what I teach lives there for free. If it lands, come back for a course. If it doesn't, you owe me nothing.

FREE. UNSUBSCRIBE ANYTIME.