A book for everyone who was told to "build a career" but always suspected the rules were rigged. The resume is a 20th-century document. We're not living in the 20th century.
This is the book I wish someone had shoved into my hands when I dropped out of playing the corporate game and decided to just start building instead. It's not a career guide. It's a jailbreak.
The resume was invented in 1482 by a Renaissance painter trying to sell himself to a duke. It has not meaningfully evolved since. We are still, in 2026, asking young people to reduce themselves to a single page of past employers and hope that someone with a worse job than theirs picks up the phone.
Meanwhile, the people actually winning right now — the ones building audiences, agencies, products, culture — don't have resumes. They have receipts. They have bodies of work. They have craft, and they have proof.
This book is about the switch. How to stop selling yourself and start shipping work that sells itself. How to build a portfolio, a personal brand, a reputation — instead of a CV. How to be unignorable.
"Stop sending your resume.— From the book
Start sending your work."
Premium hardcover print. Matte laminate, orange foil title, 280 pages. Designed the way I'd want it on my own shelf.
Narrated by me. Direct, unfiltered, the way I actually talk — not the corporate audiobook voice. With bonus chapters not in the print.
Kindle, Apple Books, and a DRM-free PDF that you can mark up. Includes the workbook templates referenced in the field manual.
How we built Trifid from a three-person studio into the biggest youngest agency in the region. Case studies. Campaigns. The operational chapters most founders never write down.
A companion book to my second platform. Stories of wealth, status, and what the region's most interesting operators actually do with their money — and what most of us get wrong about both.