A small, application-only program for founders and operators who've outgrown "more information" — and need a sparring partner who's done it.
You've proven the model. Now you're drowning in delivery and can't scale the team without killing the margin. I've been there. I'll show you the systems.
You're already posting. You have an audience. But the content isn't converting into revenue yet, and you're not sure why. That's a positioning problem. We fix it.
You're operating in Dubai, Riyadh, Cairo, or Beirut. The region is different. The players are different. The shortcuts are different. I know them.
You have the audience. You want to convert it into an agency, a product, a book, a business. I've built all of those. You need a sequence, not a strategy deck.
A 90-minute deep dive into your business: P&L, team structure, content engine, lead flow, sales motion, positioning. I find the leak before we talk about the funnel.
The full internal playbook I've used to build Trifid. Hiring. Briefs. Team ops. Client pricing. Content systems. Voice. Culture. Everything I wish I'd had in 2018.
Direct time with me on a weekly cadence. Voice-notes in between. I hold you to shipping. If you don't ship, we don't have another call. That's the rule.
When an intro is genuinely useful — to a brand, an operator, a Trifid department — I make it. This isn't a promised deliverable. It's how I actually work.
Every template, every pitch deck, every SOP I own. The deck that won Chanel. The brief template that runs Trifid. My hiring scorecard. My content system. Yours.
You leave with a business that actually runs — with systems, a brand voice, and a 12-month execution plan written with me. The program is finite. The operator you become isn't.
"You don't need another course.— Mahdi Shafiei
You need a sparring partner who's
already done what you're trying to do."
I'd been "about to scale" my agency for two years. Within a month with Mahdi I'd restructured my team, killed two underperforming services, and doubled my retainer prices. Ruthless and right.
He sat with me for 40 minutes on a Sunday going line-by-line through my P&L. No mentor has ever done that for me. That's the level.
Every other program is content. This is accountability. The difference is whether you actually ship. I shipped.
Half my ROI was the playbook. The other half was the four intros Mahdi made when he thought I was ready. Both paid for the program 10x over.
I came in thinking I had a marketing problem. In week one Mahdi told me I had a positioning problem. He was right. I would have spent another year on the wrong thing.
Honest about what he doesn't know. Ruthless about what he does. The only mentorship I've ever paid for twice.
I don't publish the number. Not because I'm hiding it — because it's irrelevant until I know you're a fit. If you're the right operator, the program pays for itself in the first month. If you're not, the number will feel insane. Apply, and we'll find out together on a call.
Mid five-figures. Payment plans available.
Strong existing business or traction. Clear goal. Ability to execute this quarter.
Looking for a discount. Looking for a side hustle. Looking for someone to motivate you.
If accepted, 30-min call with me. If we both say yes, we start the following Monday.
Takes about 5 minutes. I read every single one. If you're a fit, you'll hear from my team within 72 hours.
Expect 3–5 hours of focused work per week on top of our sessions. If you can't commit that, save your application for later. I'd rather you come in ready than come in overcommitted.
Most of my mentees aren't. Calls are on Zoom. I've worked with founders in Riyadh, Beirut, Karachi, Sydney, Toronto, and London. Location doesn't matter. Time zones do.
No. The selection process exists so neither of us gets refund conversations. If you're not ready, you won't be accepted. If you're accepted, you're in.
Occasionally. For a handful of operators each year I trade the cash program for a small equity position. If that's a better fit, say so on the application.
12 weeks structured. Most mentees renew for another 12. Some stay on indefinitely. We'll decide together at the end of the first term.
Occasionally yes — it's called a Power Hour. Limited availability. Email me directly if that's what you need.